At Fuller's, we know the first step to a smart diamond purchase is a good jeweler. A jeweler you can trust. One who has been in business for over fifty years. And that's us. We have one of Dallas' largest showrooms equipped with jewelers, designers and excellent selections ranging from 14K to 18K and platinum. Our sales staff has over eighty years of combined experience in helping brides and grooms find that perfect diamond and setting.

When you start to think about buying a diamond-and the love it will symbolize-you naturally want the best you can afford and a beautiful stone you will treasure forever. Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house. A real estate agent can't quote you a price for a house without knowing its size, condition, location, etc. This process is the same one used when buying a diamond.

A diamond's beauty, rarity, and price depend on the interplay of all the 4Cs - cut, clarity, carat and color. Once you have established the 4Cs characteristics that are most important to you, we can begin to show you various options with quoted prices.

And since diamonds can be found in a range of prices, you are certain to find one that suits your taste and what you plan to spend. If you are about to buy a Diamond Engagement Ring, you may want to consider spending the commonly accepted guideline of two months' salary. But it's up to you to settle on a diamond that will truly represent your deepest emotions and the promise for the future you will share. And at Fuller's, we are proud to be a part of this very important part of your life.